When Trammell Equipment Company wanted a way to successfully and intuitively organize their storage and material handling supplies for their variety of demographics, they turned to Kinetic.
In collaboration with Trammell, we separated their target customers into two groups: Automotive and Industrial customers. We then built the entire website around routing these two groups appropriately through the site, getting narrower in focus as users navigate deeper into the site. In this way, users aren’t immediately overwhelmed by options but, instead, can drill down to a more comprehensive list of exactly what they need.
Because the majority of their business takes place over the phone, we put their toll-free number, in large font, in the header, so that it is ready whenever a user wants to call to inquire further. Lastly, because Trammell prides themselves on providing custom solutions, we integrated a main navigational item devoted to their slick custom projects over the years.