State Traditions is a Birmingham-based lifestyle apparel company that creates clothing and accessories that reflect traditions across America and the world. When their retail business started to take off, they enlisted Kinetic to help enhance their online presence. As the company grew and expanded its product lines, the owners needed a way to quickly and easily add new products. In addition to building a new direct-to-consumer e-commerce website through Shopify, we created a way for retailers to log in and order store merchandise with their own individualized pricing and shipping structures. The site is also responsive down to mobile and tablet devices, so customers and retailers can order products on-the-go.