Red Mountain Theatre
When a troupe with as long and revered a history as the Summerfest Musical Theatre changes names, the communication effort surrounding the transition must be titanic. Red Mountain Theatre, previously Summerfest, entrusted Kinetic with the secret of the coming identity change and commissioned an online rebranding effort.
When the curtain came up for Red Mountain Theatre to make its debut, the company had a bold, sophisticated new look that extended beyond static web pages to the season calendar and third party forms. The audience raved. Red Mountain Theatre took a bow. And we smiled backstage, happy to be a member of the supporting cast.