The Work

Philips Electronics

When one of the world’s biggest electronics companies, Royal Philips Electronics of the Netherlands needed some fresh online public relations ideas, their advertising agency, Manning, Selvage and Lee, called on us. We assembled an in-house crack team to brainstorm uses of bleeding-edge web technologies to promote Philip’s Ambilight flat HDTV’s, MP3 players and internet phones.

When MS&L decided to further pursue our idea of a Second Life showroom, we brought in a Second Life expert to answer follow-up questions, introduce “in-life” builders and establish initial expectations.