Massey Ferguson Tractors
While we may be based in Alabama’s largest city, we jump at any chance we can to get back to our rural roots. When Red Barn Publishing approached us to produce a website for Farm Life magazine and Massey Ferguson tractors, we knew the project would require high horsepower and dependable performance.
While off-the-shelf templates and themes sometimes work, the Farm Life project illustrates the advantages of growing your own. Kinetic collaborated closely with Red Barn Publishing to understand their editorial vision and functional needs. Our in-house team of WordPress wizards designed and built a highly customized theme that gives Red Barn’s editorial staff full control to post articles, images and related stories and dynamically update promotional areas and indices. The home page rotator is driven by WordPress’s “featured image” function. Advanced WordPress custom fields power a related stories section in the story footer. To showcase Farm Life’s fantastic photography, each image is linked to a high-resolution version in a fancy light box effect. Customized WordPress plug-ins facilitate search engine optimization, analytics, social sharing and pagination. WordPress widgets power the cover image and ad rotator. Even category and search results pages include custom touches. We look forward to watching Massey Ferguson and Red Barn reap a bountiful harvest from this project – and hope they’ll take us on a tractor ride to celebrate!