Cadence Bank reached out to Kinetic to develop a website where small business owners can share information about valuable experiences they’ve had with small business banks like Cadence. Right on the home page, small business owners were given the option to share their story. Visitors could scroll down to read the testimonials from other small business owners. Users could dive further in and read about Cadence’s philosophy, get to know the team, or read up on the products and services that Cadence provides.
Small business owners handle a lot, and every once in a while, they need a little motivation. Although no longer live to the world, Cadence’s microsite offered a motivational moments section where visitors could jump in and read inspirational stories or submit one of their own.