Case Study: Birmingham Zoo
When visiting the website for The Birmingham Zoo, a long-time Kinetic client, we wanted users to feel the same excitement and sense of adventure that has become synonymous with a visit to the zoo. Just like spotting your favorite animal, you will find happiness in all the bright, exciting colors throughout the site. We made sure to make important information, such as the Zoo’s hours and special events, very easy to find and accessible during your browsing experience.
Why do people visit the Zoo? To see the animals, of course! So they are prominent throughout the design. We added a list of all of your favorite animals so visitors know what they can expect to see on their own trips to the Zoo, and you can learn a little bit about the animals while doing so. Go ahead and check out the site. We promise it will be an adventure all it’s own.