Birmingham Parking Authority
The Birmingham Parking Authority has been providing parking in the city of Birmingham since 1972. With the ongoing rejuvenation of downtown Birmingham, the BPA wanted a sleek site to match, and they sought out Kinetic to help. Specifically, they were looking for a new updated look, improved interactivity, and e-commerce integration.
To achieve the interactivity the BPA requested, Kinetic integrated Google maps. We went a step beyond and customized the way users interact with it. Users can now search for parking directly from the home page, find the nearest lot or deck, and click through to the specific form to order tokens or fill out a monthly parking application. They can see all the information for each parking deck in one dynamic page of content or if they are driving there, they can be whisked straight to Google’s easy-to-follow directions. We hope that it serves the BPA and their customers as they come downtown to get in on the true Birmingham experience.