Kinetic Tunes In with iTunes
When our client, The Birmingham Zoo, approached us with an idea to make Zoo visits even more interactive and educational, we were all over it like giant anteaters on, well, ants. We proposed a “podcast tour,” to provide visitors with interesting animal facts through their iPods as they walked through the Zoo. We worked with the Zoo’s experts on script writing and directed the production in studio. We even put the audio files on the Zoo website for interested visitors who couldn’t visit in person. A Spanish version allows visitors who cannot read the Zoo’s English exhibit signage to learn about the animals as well.