The Work
XpandedReports
Small businesses around the world rely on the ubiquitous QuickBooks accounting software every day to keep their books in order. Unfortunately, getting data out of Quickbooks and into a desired format can be a challenge. Until XpandedReports came along, users were forced to rely on stock Quickbooks reports or manually update reports exported to Excel.
XpandedReports came to Kinetic with the need for an improved website that introduced the product and clearly articulated its features and benefits. We put on our green visor and pulled out an adding machine to channel our inner accountant and got to work. Kinetic developed a unique look and feel, enhancing the home page with three prominent calls to action for XpandedReports' Free Trial, Solutions and Webinar series, even designing an icon for each. We also added some dynamic functionality, renaming files uploaded to the About Us page on the fly with the company field and date to facilitate easy follow-up.