The Work
First National Bank of Baldwin County
First National Bank of Baldwin County pairs the resources of a national bank with the service of a hometown institution. When the time came for a web overhaul, they asked Kinetic to translate that identity online – to marry the sophistication of big bank offerings with the personal attention of a neighborhood banker.
Kinetic worked with First National to simplify and restructure its site map, then applied a standards-compliant look celebrating the coastal county. We topped it off with a content management system so that First National can regularly updates its competitive deposit rates.