The Work
Courtyard by Marriott
Courtyard, a division of Marriott with more than 450 locations, is a favorite stop for business travelers all over the globe. What better than an online promotion, complete with live chat, to reach this wired market. Naturally, they called on Kinetic to get the job done.
One of Kinetic's early clients, Courtyard asked for an online competition to generate exposure in its U.S. market. Kinetic suggested an all-American baseball trivia game. The stakes? An all-expense-paid trip to any city in America to watch any professional baseball game the winner desired. To fuel more interest in the game, Kinetic arranged a live chat with Don Mattingly near the end of the competition. It still ranks as one of the largest online sports chats in Internet history.