The Work
Blue Cross Blue Shield of Alabama
For Blue Cross, some gaps add personality, but others can be risky. When Alabama’s largest health insurance provider needed a new site for its senior Medicare products, gaps were absolutely unacceptable. With a concrete deadline and regulatory approvals required before launch, Blue Cross turned to Kinetic.
For seniors, choosing the right Medicare plan is one of the most critical and confusing decisions. We made the new site senior friendly with adjustable font sizes, big buttons and clear breadcrumb navigation. Kinetic and Blue Cross worked diligently to present coverage options and plan advantages as clear as possible. We worked with Blue Cross’ internal marketing team and ad agency to coordinate the site with advertising. We ensured that the new site was delivered in plenty of time for review and approval by Medicare regulators.
Visit the Blue Cross Blue Shield of Alabama Medicare website