The Work
The Birmingham Zoo
When the Zoo called for a website redesign, we knew we were in for a wild time. We pounced on the chance to work with Alabama's most popular attraction like a hungry lion and created a site where the animals are the stars.
In 2004, Kinetic overhauled the Zoo's website, developing a robust calendar of events, an e-mail newsletter system, and a news announcement rotator. Traffic to the site took off like a cheetah and subscribers to the e-newsletter multiplied like rabbits. Two years later, the Zoo called on us again for an updated look and we were happy to oblige. We incorporated a brighter color palette, added a header image randomizer, re-worked the site navigation and designed a coordinating e-newsletter template.