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The Work
Alabama Adventure
At Kinetic, our folks are swashbuckling thrill seekers, criss-crossing the world to kayak waterfalls and summit steep peaks in search of true adventure. Actually, most of us turn in early every night after putting the kids to bed. But we love a good roller coaster and our pre-teens dig the pop sounds of Alabama Adventure's summer concert series.
Above all, the Alabama Adventure website had to be fun to capture the spirit of the park. It also had to be usable so parents in a rush could buy passes and check park policies. It had to be easy to update, particularly the event calendar. We delivered all this and more with hands over head and mouth wide open, shrieking in delight.