The Services - Web
At Kinetic, we design and redesign world-class websites for mid-size businesses. From a new corporation's first website to version 7.0 for long-established online presences, we follow the same core process.
Specifically, we excel at:
Graphic Design and Layout
Our artists design elegant and functional layouts for the web exclusively. They understand the value of consistent messages across media. They know what works well online and how to translate offline campaigns to the Internet. More than print designers with an online hobby, our artists code their own layouts to produce faithful executions of graphical concepts online.
Programming
We specialize in developing accessible, standards-compliant websites, not only because it's right, but also because it's smart. Utilizing cascading style sheets and XHTML markup, Kinetic-developed sites comply with even the strictest guidelines, look terrific in alternate browsers and devices and are search engine friendly. Our programming gurus know all the acronyms -- .NET, XML, ASP, PHP, AJAX, RSS and more.
Dynamic Enhancements and Features
Looking for an additional, dynamic feature? We add sparkle to new and existing sites with image rotators, virtual tours, maps, photo galleries, e-newsletters and Flash animations. For content-richness, we offer database-driven event calendars, blogs, wikis, surveys, press rooms, third-party mash-ups and even robust Flash-based applications.
Maintenance and Content Management
Keeping website content current is a time-consuming and thankless task. Kinetic can do this for you or install "WYSIWG" software on your web server to enable personnel with no coding experience to update your website through the browser. For custom applications, we also build custom content management systems to administer databases, access, images, media and content.
Custom Web-Based Application Development
Sometimes, if you want the job done right, you have to build it yourself. The challenge is so unique that "off-the-shelf" won't cut it. We build web-based applications that tie into existing legacy systems and databases, acting as architect and developer simultaneously. From an estimating application that ties into an HR database to an e-commerce ordering tool tied to an inventory database, we can unite data in needed ways and automate business processes.
E-marketing Strategies - e-mail newsletters, contests, online promotions
Everyone wants to use the Internet as a marketing vehicle. The challenge is to execute a campaign that produces results, not a heap of buzzwords and clichés. We've executed enough Internet promotions to know what works. And we stay up-to-date enough to know the difference between marketing fad and innovative tactic. From e-mail newsletters that get opened and acted upon, to compelling contests and promotions, we can bring the online component of your campaign to reality and produce the marketing results you expect.
Search Engine Optimization
For both new and existing sites, Kinetic works with clients to identify critical keyword phrases, enhance site content and meta tags and generate inbound links to improve search engine rankings. We design all of our websites with standards-based accessible practices, making it easy for search engines to index client sites. We generate sitemaps for search engines to more easily index every site page and even submit sites to search engines and human-edited indexes.
Traffic Analysis and Content Testing
The first step in improving website performance is to take a baseline measurement — assess today's traffic and visitor behavior. Kinetic can install and configure analytical tools to identify sources of traffic, visitor habits and bottlenecks in your conversion funnel. The insight provided by analytics yields heaps of recommendations for improving content and boosting conversion rates. Curious which ad headline is more catchy, or which product image more appealing? Don't guess, test! Kinetic can install multivariate testing software on your site to simultaneously compare several variables and identify the optimum combination. Experiment with font sizes, body copy, button colors, discounts and more.
E-commerce Applications and Consulting - shopping carts, credit card orders
Doing business online is an abstract ideal until transactions and orders appear in your inbox and bank account. We've worked with clients to bring that vision to reality from quick and easy Paypal "pay now" buttons to installing custom reordering functions on existing shopping cart software. Further, we have a terrific sense about how to boost online sales from sales analysis to creative implementation and testing.
Give us the opportunity to tell you more about our development capabilities, including websites, intranets, extranets, customized applications, and other Web-based solutions. Contact us today.